An essential part of developing a successful online business is the selection of your domain name. For a web-based company, your domain is much like your welcome sign to the world. Choosing the right domain name can mean the difference between success and failure.
The following tips can show you how to choose the most effective domain names.
A good domain name needs to be short, memorable, catchy, and relevant to your business. Of course, this is easier said than done. One problem that you have to face is that at this point, many of the best domain names are already taken. Coming up with a good one can take some effort.
There are two questions you really need to answer before you start looking for a good domain name. First of all, you need to know how much you are willing to spend for your domain name. Do you have an unlimited budget for buying a domain name?
If not, you will be unable to afford a short, catchy single dictionary word. At this point, these have all been snatched up by domain name speculators. These people buy up domain names and sit on them in the hope that someone else will want them in the future. They can then sell them for a tidy sum.
Second, what is your strategy for bringing traffic to your website? There are two basic approaches to domain names that you can take.
First, you can choose a “discoverable” domain name. These are names that are related to the keywords people use when they search.
Second, you can choose a “brandable” domain name. These names are designed to evoke a distinctive identity.
Which approach you want to take will determine what sort of domain name you want. Once you have answered these questions, you can start to look for the perfect domain name for your website.