Dropped domains are big business

Domain names serve many different purposes when doing business online. For one they become a company’s identity. Anything short and catchy will be a definite plus. They also provide a permanent address/location to it’s registrant. Having said this, it is essential to pick out something that people will remember how to get back to. In order to sell on the web, you need to build up clientel and also keep it. Having your own domain name is the first step in that process. Now imagine the pressure on any company that is not sure what to name itself. All the catchiest names are no longer available and will never be registerable again, correct? Continue reading “Dropped domains are big business”